It has been a busy week for UAE-based Islamic financial institution, Emirates Islamic as it celebrated the 53rd UAE Eid Al Etihad and announced a new agreement with longstanding partner Visa.
On 2 December, Emirates Islamic took part in the 53rd UAE Eid Al Etihad celebrations with a vibrant display of traditional Emarati culture at its headquarters in Dubai Healthcare City and other branches in the UAE.
A series of engaging activities were hosted bringing together the bank’s employees and senior management, including various events, food stalls and traditional performances. This included a theatrical presentation by Emarati students on the UAE’s national heritage, performances by Emarati children in association with the Hamdan Bin Mohammad Heritage Center and a mini-exhibition to promote young Emarati entrepreneurs.
Additionally, activities were also arranged at the bank’s main branch in Abu Dhabi as well as at the Emirates Islamic Home Finance Center.
New partnership renewal
There was another cause for celebration not even a week later, as Emirates Islamic renewed its partnership with digital payments juggernaut, Visa. The announcement underscores the shared values of both Visa and Emirates Islamic in providing innovative customer-centric products and solutions to customers and boosting digital payments in the region.
As part of the partnership agreement, Visa will be granted exclusivity overall credit cards issued by Emirates Islamic.
Mohamed Al Hadi, head of retail banking and wealth management, Emirates Islamic said: “We are delighted to renew and build our strategic partnership with Visa, enabling Emirates Islamic to continue to enhance our value proposition for customers through unique and innovative payment products. Over the years, Emirates Islamic, supported by our long-term collaboration with Visa, has consistently delivered a superior and secure payment experience to customers.
“The partnership has enabled us to introduce innovative solutions, enhance payment security, and provide unparalleled convenience, reinforcing our commitment to meeting the evolving needs of our customers.”
Salima Gutieva, Visa’s VP and country manager for UAE said: “Visa is proud to renew our partnership with Emirates Islamic. With Visa’s exclusivity over the bank’s credit card portfolio for the new term, we will continue to support Emirates Islamic in providing the bank’s credit cardholders with a rewarding credit proposition.
“We look forward to working together to launch more innovative and secure payment experiences and support the UAE government’s digital commerce agenda, benefiting consumers, businesses, and the economy.”
