As the price of bitcoin will potentially increase over time, we need to adopt a new strategy to promote the relative affordability of bitcoin. In addition, we need to address and remove some legacy barriers which both confuse and intimidate people new to bitcoin. This article proposes some simple, easily executable ideas to address these issues and is intended to stimulate discussion within the existing Bitcoin community.
Although this is primarily aimed at existing bitcoin holders and exchange or wallet developers, if you are new to bitcoin, you may find some of the content of value also. Even without the ideas being adopted, this article covers most of the common areas of confusion and will assist in clarifying some of the issues with the current approach and vocabulary.
It should be noted that we are very early in the bitcoin adoption curve and most people have no clue what bitcoin is, how it works and its benefits. There is still plenty of time to adopt new terminology or promote underused terminology that makes bitcoin more accessible to the majority of the population.
AREAS OF CONFUSION
Even if people have funds available to purchase bitcoin, there are multiple aspects of bitcoin that can confuse or deter the adoption of bitcoin.
PERCEIVED AFFORDABILITY
The current default of enumerating the pricing of bitcoin per whole coin has a negative impact. At the time of writing, the price of a whole bitcoin is around $40,000. The common and understandable reaction to this, from the average person, is that bitcoin is expensive, unaffordable and it prevents them from acquiring bitcoin. Even worse, it sometimes forces them down the path of looking for more “affordable” cryptocurrencies.
We have reached the point where most people will never be in a position to acquire a whole bitcoin, so a new approach is required to recalibrate people’s perception of bitcoin’s affordability. Primarily, this needs to be done by promoting partial bitcoin purchasing and adopting an alternative, pre-existing default denomination, rather than using the metric of a whole, single bitcoin.
FRACTIONAL COMPLEXITY
When purchasing or transacting in bitcoin, people are forced to think in terms of unwieldy fractions (e.g., 0.00178652 bitcoin). This fractional complexity makes it difficult to assess the numbers involved accurately and allows for errors to be easily made. In addition, the use of integers with eight decimal places can be extremely intimidating to most people.
ARCHITECTURE
Although bitcoin is divisible — 100,000,000 satoshis, or sats, per bitcoin — most people are unaware that it’s possible to purchase partial bitcoin.